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 Post Posted: Thu Apr 15, 2010 9:16 pm 
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April 14 (Bloomberg) -- DirecTV, the largest U.S. satellite-television provider, dropped a lawsuit in which it accused Dish Network Corp. of running a false advertising campaign on nationwide TV, according to a court filing.

DirecTV sued Dish in February, seeking to halt the advertisements that asserted Dish charges $24 less a month for the same services as DirecTV. A federal judge in New York denied DirecTV’s bid to block the ads immediately.

The parties “stipulate to the dismissal of the entirety of the action,” according to a one-sentence court filing today by attorneys for both sides. There were no additional details.

Dish has also agreed to drop claims it brought against DirecTV, according to the filing.

DirecTV, based in El Segundo, California, sought a court ruling permanently barring Englewood, Colorado-based Dish from running the ads and ordering the company to correct them. The complaint sought payment for lost profit and other unspecified damages.

Robert Mercer, a spokesman for DirecTV, and Francie Bauer, a spokeswoman for Dish Network, declined to comment.

The case is DirecTV Inc. v. Dish Network Corp., 10-cv-1138, U.S. District Court, Southern District of New York (Manhattan).


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